The Constraints of the Online World

Why I don't have blogging niche

Before we jump into this blog post, I would just like to apologise once again for my absence. I’ve had an unexpectedly busy couple of weeks and have had no time to sit down, write posts and edit photos, but now that my schedule is much more flexible I am excited to not only get back to posting on a regular basis, but also catching up with all of your blogs!

Blogging niche

Anyway, while I have been away I thought a lot about blogging and where I want my blog to go in the future, as well as some of the things that many bloggers struggle with despite all of the positives that come out of being in this community. One of these struggles, and one of the questions every blogger undoubtedly asks themselves, is whether or not to have a niche.

I understand that this is quite an ambivalent topic. Some people love niches as a way of sharing their expertise on a particular topic and building a career in a very specific industry. I mean, the phrase ‘the riches are in the niches’ exists for a reason. But for people like me, who do not blog for ‘the riches’, they can prove to be tiresome and restrictive, preventing our creative potential from flourishing. Hence, this is nothing other than my perspective – us bloggers come from a variety of backgrounds, each one of us carries a different purpose, and what we bring to the world wide web reflects a complex interaction of such factors.

Why i don't have blogging niche

Why i don't have blogging niche

Back in August, when I decided I wanted to give blogging a go, I spent several weeks agonising over what my page was going to be about. And I am not going to lie, my initial solution to this dilemma was ‘health, fitness and wellbeing’. I read various articles which all emphasised the importance of ‘picking a niche and sticking to it’, that I decided no other option existed. However, after I launched the blog I was overcome by thoughts such as ‘wait, what happens if you ever want to talk about education?’ ‘what if one day you feel confident enough to share some of your poetry?’. Long story short, within days I’d realised – a very narrowed down style of blogging, for me, is just not sustainable.

Sure, I blog about food and fitness a lot because I am knowledgeable about those topics and have a desire to help people who are interested in living a healthier lifestyle. But I do not think I could ever label myself a ‘health and fitness’ or a ‘food’ blogger. Much of this has to do with ‘first impressions’.

OOTD

(Why do I look so cheerful in these photos lol I swear that I am a much happier person than they may suggest)

Let me elaborate: when I first meet new people, I have a tendency to earn myself a reputation as ‘the vegan girl who goes to the gym’. Why? Because these traits are easy conversation starters for someone who is a novice at the art of social eloquence. While coming up with the ‘central point’ of my blog, food and fitness sprung to mind as these happen to be the simple, refined categories which, to many people, define who I am.

But do I wish to perpetuate this? Absolutely not. I’ve always fallen victim to stereotypes and assumptions. And I’ve had to work damn hard to break them down. To show people that I am Maria, not just ‘the healthy vegan’, ‘the nerd’, ‘the Russian who doesn’t drink’. Once people get to know me, they realise that food and fitness are but a fragment within the scope of my identity. I am a writer, I have an endless passion for history, I have accumulated a multitude of stories and experiences in my relatively short life. I mean, I have frequent existential breakdowns because I am far from knowing exactly who I am, and where my life is heading, but I do know that it is rather multidimensional. This is not to say that people who choose to blog about a single topic are shallow in any way, as the ‘depth’ of one’s character is a social construct, but I know of several health and fitness influencer who have acknowledged how those topics quickly exhaust themselves before moving onto covering the other dimensions of their journey through life, such as emotional wellbeing, entrepreneurship, financial stability.

Why i don't have blogging niche

Ultimately, I want my blog to reflect my personality and if that means departing from the constraints of a niche from time to time, that is okay with me. It will make my corner of the internet a much more lively and diverse place, a place to which I will consistently return to share, teach or just write. Instagram is a different story, because food is something I can photograph better than other things, but as I wonder the globe a bit more over the next few months I might break into travel photography and switch up my content on there too.

At this point, I’ve realised that something I wanted to be a thoughtful discussion has turned into an incoherent ramble, but I guess the main point of what I am trying to say is this: if you want to have a very specific niche, you should feel empowered to pursue this. Regardless of what the purpose of your blog may be. I, however, want to give myself some room for manoeuvre for the reasons stated above. There seems to be a multitude of unspoken rules attached to being an online content creator, but ‘unspoken’ is the key word – the extent to which we wish to break them is entirely up to us.

Outfit

Once again, sorry about the rambly nature of this post, and more importantly, for the inconsistency of my blogging schedule. Seeing as I am trying to get my mojo back, feel free to leave any suggestions for what you’d like to see more of in the comments, and of course, let me know your thoughts on this topic – what do you think about blogging niches? Do you have one yourself?

Thank you all for sticking by and for leaving such lovely feedback on my content – I could not appreciate it more! You are all amazing.

Lots of love, Maria ♡

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39 thoughts on “The Constraints of the Online World”

  1. My first blog was strictly about cinema and TV, something I have always loved to analyse. However, the longer I wrote the more I also wanted to write about myself and have a more personal outlet. I created my blog, Questions From A Teenager, with the intention of never setting any boundaries for myself again. It took a lot of pressure off me knowing that I didn’t have to stick to one specific genre forever. My niche is ME, it’s as simple as that.

    Anyway, I just wanted to say that I understand where you’re coming from and really admire other bloggers who just post whatever they want. I think it is a wonderful thing to see a blog evolve and change over time, just as a person would do. Great post and wonderful outfit by the way, I love the coat!

    Liked by 4 people

    1. Ahh I am so glad to hear that you managed to find something that works for you! It’s definitely great to have a blog as a personal outlet 😊And thank you so much for your comment – I am so glad that you liked this post! ❤️

      Liked by 1 person

  2. I relate and have crossed roads with many of the questions you raise above. When I first started my blog I knew nothing about the blogging world but the more I researched the more I started to loose the original spark that drew me to blogging in the first place. While I generally share my photography I leave it open for whatever else and though it may create a challenge in my following I think it creates a more genuine following. However, many followers become invested in a personality or more than just the content and enjoy when a different aspect is shared. I’m drawn to platforms with more than one niche as I myself have many interests and enjoy the diversity of others but it’s also very evident when someone is passionate about a certain niche which can easily draw one in. Now I must apologize for ranting so sorry! Glad to have you back!!

    Liked by 3 people

    1. Ahh I couldn’t agree with you more – and definitely do not feel bad for ranting! I can 100% agree that I personally prefer reading blogs which have personality and will stick around for longer, because the content tends to be more unique and individual as we all have such different experiences in our lives. Thank you so much for reading and for your comment! It’s lovely to be back 🙂

      Liked by 2 people

  3. This is a very interesting topic! I actually started my blog off as related to Makeup ONLY and I was quite confident in that; however after a while I realized I wanted to share more of my lifestyle and some personal posts with my audience aswell and hence I started doing that. I think it really depends on people’s preferences some are okay sticking to their niche and some like me and you need to incorporate more topics! 💕

    Liked by 1 person

  4. First off, I love your outfit. The coat is really lovely. Second, I don’t believe in having a niche when it comes to blogging – everyone should be free to blog what they want to blog about. Kind of like how movie stars are able to do action films then do a period drama the next. But in all seriousness, I started my blog off with the goal of documenting travels that my fiancé and I do. It hit me after a few posts that we don’t really travel as often as I’d want to and that there’s more to life. So I just call my blog a “personal adventure” blog so it kinda covers a lot of niches, lol

    cabin twenty-four

    Liked by 2 people

    1. Couldn’t agree more with this!! It’s sad when bloggers feel guilty about blogging about something different from time to time.. I actually thought about doing travel blogging at one point but realised I will not be able to travel enough to live up to that niche! And ‘personal adventure’ really is a great category as it covers so many things :’) thank you so much for reading and for your lovely comment!

      Like

  5. It is healthy to indulge in a ramble, Maria, and it is your space after, girl. So waffle as much as you want. Your post tackles the dilemma of the niche blogger and those who choose a more general path. Each to his own. I do focus on travel blogging because it is my passion but I am all encompassing at times. My life is not only about travel. That would be insane and boring. And people do tend to fit you into a box. That is how makes it easier for them to identify you — but who cares really! It is often that I have to remind myself to stop caring about people’s blather like I did when I was young. xx

    Liked by 1 person

    1. Haha I can definitely agree that having a good ramble online is very therapeutic! And it definitely is very personal – while some people may like being a niche blogger, it certainly isn’t for others. And sometimes it’s hard to remember that while we may post mostly about a particular topic, it’s okay to venture beyond it from time to time. Thank you for your comment and hope you’re having an amazing new week! Xx

      Liked by 1 person

  6. Yaaay you’re back, we missed you!! This was so great to read because I wrote a post similar to this a while back, about how I didn’t really fit into one blogging category and when I first created my blog I was worried about that, but now I just don’t care. I blog because it’s something I enjoy doing therefore, I want to be able to talk about whatever’s on my mind at that point. I post journal excerpts, pieces of my writing, book reviews, playlists, clothing hauls, self love advice etc. Definitely don’t constrain yourself to just one niche if you know that’s not what you want – this is your blog, you can say whatever you want on it! xxx

    Liked by 1 person

    1. Hehe it’s great to be back on here! And yes at first I was definitely terrified of posting something that ‘no one would read’ because it doesn’t fit into a category but now I have let that fear go – and I am so glad you can agree 🙂 Your posts are always super unique and interesting, which shows why I personally prefer reading blogs which do not fall into a super specific niche! Thank you so much for reading lovely xox

      Liked by 1 person

  7. When I started blogging I wanted it to be about beauty mainly, but then you kinda get comfortable with people who read your blog and you start to share your lifestyle, opinion on some topics, more photos. Still I think it’s not important to have schedule as long as you upload at least once in two weeks. I feel like I could never post daily because everyone would get tired of me :). xx

    Liked by 1 person

    1. I can definitely agree with that – initially I stuck to posting mainly about food/fitness but now I am much more comfortable with posting about anything that’s on my mind:’) And yes that’s definitely one of the reasons for why I could never be a daily blogger! Although I do upload others for their dedication haha xx

      Liked by 1 person

  8. I like to consider myself as a beauty blogger but I like to go off-topic by writing stuff related to fashion, movies and lifestyle. So I think, it’s good sometimes not to follow niches. Excited to read your new stuff and I enjoyed reading this post! Also, nice photos!

    Liked by 1 person

    1. Yes I can definitely relate to this in the sense that I blog mostly about food/fitness but at the same time do not feel afraid to mix in a few random topics. Thank you so much for your lovely comment and I am so glad you liked this!

      Liked by 1 person

  9. i totally understand what u mean and can totally relate to you. the main purpose of my blog before is to document all my shopping purchases (most especially shoes bcos i used to be the kind of girl who buys shoes every payday lol and thats why the name of my blog has shoes in it). i love to look back to my shopping days so i really thought it’s a topic that i can be loyal to. also, when i started my style blog, it was the time when i’ve erased all my teenagey blogs. so having a blog that focuses on one topic was like a mature-ish move for me. but then, it was not easy! haha.

    i think the reason why it’s difficult to focus on one topic is bcos us, bloggers/writers tend to write about things that make us happy, topics that connect to our soul. which is the reason why i have previously added a food column to my blog. bcos aside from fashion, i also love cooking in my free time. but then –– NO TIME so i’ve removed that column. getting regular sponsors (not bragging) makes it hard for me to jump on another topic, which made it look like my blog only focuses on dressing up. but really, if not these sponsorships opportunities, for sure my blog would be sooo random.

    and heyyy, you’re so still so young to stick to one topic! and i bet no one will ever get bored of what you’d write. so, go forth and have fun writing MORE!

    mutzii // http://www.theshoenazi.com

    Liked by 3 people

    1. Glad you understand what I mean! And I applaud you for being so consistent and getting your sponsorship opportunities – that is definitely an understandable reason for sticking mostly to one specific topic. I mean, I’m still so new to this whole blogging thing and I am sure that my blog will change a lot in the future once I discover *exactly* what it is that I want to write about. 🙂

      Like

  10. Love how you’ve come to a decision that works for you and makes you enjoy blogging all the more because of it. After all, blogging is meant to be fun! My blog has the niche of ‘Fashion & Lifestyle’, although I’ve dabbled in other topics along the way – and still do! 🙂

    aglassofice.com
    x

    Liked by 2 people

    1. Yess I can totally agree that blogging is supposed to be enjoyable! And that’s quite similar to what I will do from now on – sticking mostly to particular topic, but mentioning others along the way 😊 Thank you for your comment! Xx

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  11. I totally understand what you mean! I don’t have a niche as well, going away from all those blogging tips that say DECIDE A NICHE. VERY IMPORTANT. But why can’t the blog reflect the whole of who I am? I’m not going to fit into a box—never have and I don’t think I can start now. So I have rebelliously stayed away from sticking to a niche and although my stats might not be very good, it’s okay. I’m blogging for me and I’m not doing it to make a living online.

    Liked by 2 people

    1. So glad you can understand where I’m coming from! I think it’s important to do what works well for us, because blogging is supposed to be enjoyable and unique to us as individuals. Well done for finding what works for you regardless of what others may say about this:)

      Like

      1. Exactly! I guess those tips are mostly for those who are looking to earn from blogging rather than blog to fully enjoy it because it’s all marketed as tips to make it big, FAST.
        Yeah I’m glad I know what works for me 😊

        Liked by 1 person

  12. You always produce such beautiful content and seemingly they aren’t niche based. I love that. I find that focussing in 1 specific niche does not allow one to be themselves completely. The riches may be in the niches but it might not help build tight relationships with readers. Get me? Haha yeah. Btw you look so lovely💖🙌

    Liked by 2 people

  13. YES!!! I LOVE THIS 💛 and i feel you so so much. to be honest, i just live to be authentic and love to share all parts of myself & my passions. i don’t think we should feel the need to stick to one “niche” if we don’t want to, we’re so very complex that i think, personally, sticking to one thing is more difficult. i think it’s about time more people break out their boxes and let go of boundaries. we’re so much more than just a “niche” anyway. we’re beautifully unique humans with extrondinary journeys that shouldn’t be limited in any way. Go you for speaking up this!!!!! i feel this not only in blogging, but also just in general career ambitions. we can go down as many roads as we want and explore so many options – life is too short to not just go for everything that makes us happy! so much love to you girl xox

    Liked by 2 people

  14. Mine is more like a diary, a journey (I hate that word!) and therefore it does go off-piste often just by the very nature of it. Plus because I am trying every which way to recover, it’s going to cover a lot of topics. All in all, it’s fine by me and my goodness how it helps! It helps to disassociate issues from myself by writing them down. You do exactly what you want to do …. we all love it!

    Like

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